Our Story

With more than two decades of event production experience, our family has seen virtually everything an event, venue, city, client, or meeting planner can throw at you.

For many years, we always dreamed of starting and managing our own event venue, where we would incorporate all of the “best practices” and big ideas we’ve gathered along the way. Near the end of 2015, that opportunity presented itself right in our “backyard.” As our family’s primary business was transitioning to a much larger facility, we recognized an opportunity to create an adjacent event venue where we could both serve our community and achieve our long-held dream. After a year-long renovation and business planning initiative, we proudly opened the doors to because, a state-of-the-art event venue in Phoenix. Based on our great love for Phoenix and a heartfelt desire for its flourishing, because exists to support the city through three areas: beauty, events, and causes.


We provide ample free gallery space throughout our facility for local artists to display and promote their work. If you are interested in showcasing your art at because, please e-mail us at hello@because.care


With a flexible floorplan and a variety of world-class amenities, we have the space for memorable and hassle-free events of virtually all shapes and sizes.


We’ve partnered with seven diverse, local non-profit organizations, and 10% of our gross revenue for each event goes directly to one of these “causes” (client’s choice).

On behalf of the Sweet family, we want to welcome you to our Space. It has been created with love—both for the city of Phoenix and for the people who will walk through our doors. We hope to serve you soon!

Dave, Kathy and Johnny Sweet


because financially supports local-to-Phoenix charities through every event we host.

It’s simple: With every event hosted at because, 10% of the full amount spent goes directly to the “cause” of your choice (you pick one of seven options).

If you are a non-profit and you are hosting an event at because, 10% of the amount you spend goes back to your organization.

Check out our seven partnered charities for 2018  




602-because (232-2873)

Click here to book a private event